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2011: Tourism Trends in Southeast Asia

Tourism Trends in 2010-2011

The rest of South Asia can be divided into two groups of countries. There are those, like Nepal, Bhutan and the Maldives, which depend heavily on tourism and therefore take it very seriously - with commensurate results. Arrivals were up 31%, 21% and 14% respectively in these three countries (for 10, 11 and 12 months of the year). Sri Lanka is rejoining this group of countries with the end of its civil war in 2010: arrivals were up 46% in 2010 and 31% in 2011. Then there are the countries like Bangladesh, Pakistan, Afghanistan and Iran, where social or political problems sideline tourism. Overall, UNWTO estimates that arrivals in South Asia were up 9% in 2011.

Southern & Southeast Asia destinations grow fast in 2011

Meanwhile, Asia has firmly established itself as one of the world's fast-growing destinations over the last decade, is generally performing well this year and can look forward to further growth in the years ahead, experts told the Pisa forum. International visitor arrivals to the region nearly doubled to 204 million between 2000 and 2010, according to UNWTO figures. The organisation predicts 5-6% growth in international arrivals in Asia Pacific this year after a 12.8% increase in 2010. South Asia (+14%) and Southeast Asia (+12%) are setting the pace this year, according to Pacific Asia Tourism Association (PATA) figures. The three fastest-growing destinations are Bhutan,Sri Lanka and Thailand.
Source: ITB Berlin, March 2012

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Wanderlust Travel Magazine
http://www.wanderlust.co.uk

Wanderlust Travel Awards 2012

Bhutan takes silver

Tourism Council Of Bhutan received a certificate from the Wanderlust Travel Magazine as a top country destination. Magazine readers voted Bhutan as their favourite travel destination after Japan. Bhutan scored 96.27 percent, less by 0.6 percent from Japan to win the silver (Source: Kuensel 2012).

Top Country: Japan

Ranking %

1. Japan 97.27

2. Bhutan 96.67

3. New Zealand 96.61

4. Burma 94.88

5. Namibia 94.85

6. Laos 94.81

7. Madagascar 93.89

8. Argentina 93.77

9. Cambodia 92.91

10. Rwanda 92.50

Wanderlust Travel Awards 2011

Top Emerging Destination: Burma/Myanmar

This award recognises countries that were visited by relatively small numbers of Wanderlust readers last year, but which gained very high marks from those who did go. And top of the pile is Burma – a country that, in the past six months, has gone from being the world's most controversial travel destination to, potentially, its most exciting.

Ranking %

1. Burma/Myanmar 97.14

2. Iran 95.38

3. Bhutan 95.29

4. Mongolia 93.75

5. Rwanda 93.68

6. Ghana 93.33

7. Bosnia & Herzegovina 92.00

8. Malawi 89.33 9. Belize 88.57

9. Libya 88.57

Source: Wanderlust Travel Magazine, March 2012

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